PROFILE Management professional with over 4 years of success
integrating business and technology with 3 Fortune 500 companies, utilizing
specific strengths in:
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Project
Management
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Internet Marketing
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Team Leadership
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Process
Improvement
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EDUCATION Graziadio School
of Business and Management, Pepperdine
University, Malibu, CA Dec 2005
Master
of Business Administration with emphasis in Entrepreneurial Management and
Marketing
·
Academic scholarship
recipient
B.S.
in Computer and Systems Engineering / Studio Arts Minor / Manufacturing
Concentration
·
Academic
scholarship recipient
·
RPI
Dean’s List and the National Dean’s List
·
Phalanx,
Senior Leadership Honor Society
·
Appreciation
for Student Leadership at Rensselaer Award
Tourism and Convention Marketing Department / Technology Team Director
· Manages MemphisTravel.com
and MemphisSoul50.com
· Manages vendor and advertiser relationships, including
web hosting firms, search advertising
organizations,
and affiliate marketing advertisers
· Growing the Memphis
tourism online presence through SEM and SEO efforts
· Analyze existing strategies and relationships to
determine their cost effectiveness
· Utilizes internet knowledge, analysis skills, and
creativity to develop new internet marketing
strategies
using SEO and SEM
Independent Professional, Internet Marketing
Specialist, Santa Monica, CA Jan
2006 – Present
Online Marketing,
Consulting, and Sales
·
Plans and executes
e-marketing campaigns to sell products through internet web sites
·
Implements
affiliate marketing campaigns using natural and paid search marketing methods
·
Utilizes search
tools, search engines, and multimedia products including Google AdWords, Yahoo
Overture, MSN AdCenter, Microsoft products, PhotoShop, HTML, PHP, and
Dreamweaver
·
Marketing and
technology consultant for internet-related businesses
·
Manages direct
sales through an eBay store
Fed Ex, Business Applications Analyst /
Project Manager, Memphis, TN Jul
2001 – Aug 2004
Pricing
Projects Management Group and Sales Compensation Team
·
Project managed
and created technical specifications for a complete website redesign for the
FedEx sales force’s internal compensation system resulting in a 99.9% accuracy
rating and a cost savings of approximately $2 M by utilizing an existing
internal team and removing an outsourced vendor
·
Implemented a software
development lifecycle to ISO 9001 standards resulting in positive audit results
within 2 quarters of implementation for systems that previously received
negative results
·
Led weekly
cross-function management-level meetings to improve communication and
coordination between marketing, sales, and IT teams
·
Received Fed Ex
Bravo Zulu Awards for outstanding IT contributions
·
Selected as Team Lead
and volunteer for multiple charity campaigns
Steam
Generator Primary Services and Technology Group
·
Researched and created
a highly detailed, user friendly software installation manual
General Motors Corporation, Intern, Detroit, MI
and Oklahoma City, OK Summer
1998 - 1999
Quality
Engineering Department / Electrical Engineering Development / Software Benches
Team
·
Project managed
and implemented Cutlass and Malibu
improvement projects resulting in an enhanced glove box and more ergonomically
correct installation processes
·
Performed software
and electrical verification resulting in the integration of multiple auto
models onto one standard electrical system
ONLINE Search Engine
Optimization and Affiliate Marketing
MARKETING Project management and software development life cycle
implementation, user interface design, user interface testing, marketing
research, logo design, usability design and testing, copy editing, press
release writing, viral marketing, online surveys, web analytics tools
TECHNICAL Google AdWords, Google AdSense, MSN AdCenter, Yahoo
Search Marketing / Overture,
Commission Junction, LinkShare, Connect Commerce, eBay Store, web analytics applications including Google
Analytics and StatCounter, customer survey applications including Zoomerang, Director,
HTML, PHP, Microsoft Excel, Internet Explorer, Firefox, Netscape Navigator,
Microsoft PowerPoint, Microsoft Word, TeamPlay, Windows OS, Apple OS, Adobe
Photoshop, SnagIt, Adobe Acrobat, C++, DOS, Fortran 90, Lingo, Logic Works,
Maple, Mat Lab, ProEngineer, Qbasic, UNIX, SQL, Macromedia FreeHand, Macromedia
Dreamweaver, MS Office
SPEAKING Pepperdine University Entrepreneurship Forum, Non-Profit
Consulting, March and July 2006
Pepperdine University Marketing New Ventures
Course, Marketing Plan Industry Panelist,
April 2006
CONSULTING Todd Eberhard, M.D., Independent project, Los Angeles, CA May 2006
Designed and implemented an internet marketing campaign
for medical expert witness, Todd Eberhard, MD
New
Information, Independent project, Los Angeles, CA Spring
2006
Provided technical support for online marketing company
David
DeAngelo Communications, Independent
project, Los Angeles, CA Spring
2006
Provided copyediting support for SingleStylish.com
Job
Seekers, Independent project, Santa Monica, CA and Malibu, CA Fall 2006 - current
Coached job seekers and provided advice and guidance on
internet self marketing
Designed
and taught a self marketing workshop to Pepperdine MBA’s in a classroom setting
Tri-Valley
Special Olympics, Pepperdine team, Los Angeles, CA Fall 2005
Project
managed a team creating a marketing plan for the 2006 Superstars for Special
Olympics Golf Tournament and advised the Special Olympics of search engine
optimization and usability techniques resulting in increased revenues for the
Special Olympics
Karl Strauss
Brewing Company, Pepperdine team, Los Angeles, CA Summer 2005
Developed
a sales force management plan, including number of sales reps, account
maintenance, training objectives, and sales reports resulting in a formalized
management plan and increased structure
Time
Warner Cable, Pepperdine
team, Los Angeles, CA Spring 2005
Designed a marketing plan for Time Warner Cable to
increase market penetration and reduce churn in LA
Pepperdine Counseling Center, Pepperdine team, Malibu,
CA
Summer 2005
Created a marketing plan for Counseling Center
to increase student awareness and use of the center
LEADERSHIP Net Impact,
Memphis, TN 2005-2007
Founder and President, Memphis
Professional Chapter
·
Founded
the Memphis NI chapter, a non-profit committed to improving the world by using
the power of business to make positive net social, environmental, &
economic impact
Vice President, Board of Directors
·
Steering
and advising this education focused start-up non-profit through leadership and
by creating a business plan that encompasses staff, budgetary, and marketing
efforts
Founder and
Co-Chair, Mvite Memphis Committee
·
Integrated
and led all new members in the organization by creating and implementing a
membership retention program through outreach and event planning efforts
·
Received
Resolution of Recognition for Extraordinary Effort and Commitment Award
American Diabetes Association, Memphis, TN 2002-2004
Leadership
Council (Board) Member / Volunteer Development Coordinator
·
Served
as youngest ever board member in chapter history charged with leadership in a
new role that included increasing awareness and profitability by implementing
marketing efforts, securing cash and in-kind donations, and performing
volunteer development and recruitment for over 200 volunteers
Rensselaer
Photography Club, Troy,
NY 1997-2001
President / Vice President / Secretary /
Treasurer
·
Doubled student
membership by over 200% in one semester
·
Instituted student
led tutorials and field trips
·
Expanded club
facilities to include digital photography station
Boys and Girls Club, Troy, NY 1999-2000
Volunteer Photography
Club Instructor and Fund Raiser
AFFILIATIONS Pepperdine Entrepreneurship Club
(04-05), Pepperdine Challenge 4 Charity Committee and Malibu Graduate
Business Society (04), Pepperdine Graduate Women in
Business (04-05), Hands on Memphis
(01-04),
Society of Women Engineers (97-05)
RELEVENT Pepperdine University – MBA Personal
Development for Leadership
COURSEWORK Leadership and Ethics Applied
Data Analysis
Marketing New Ventures Quantitative
Business Analysis
Marketing Research Financing
New Ventures
Marketing Sales
and Sales Force Management
Advertising and Promotion Management Entrepreneur Start-up Strategies
Information Resources and Technology Business Plan Writing
Technology and Operations Management Not-for-profit Consulting Seminar
